Guest Authors

2019 was the year of privacy, programmatic, and streaming wars. With a New Year and new decade upon us, where is ad tech heading? Here are my predictions for 2020. Rich Media will…
Read More...

There are massive amounts of data collected about every purchase we make, from where it was made and when to how it was transported to the warehouse to when it was restocked on the…
Read More...

The holiday season has just ended, and for many small or mid-sized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black Friday)…
Read More...

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to…
Read More...

By RJ Horsley, President, SpotOn Transact There’s no doubt technology has streamlined how businesses interact with customers, leading to reduced labor costs and increased efficiency…
Read More...

Recently I decided to try my hand at targeting the most challenging space — the FNB (food & beverage) sector. Prior to this, I was mainly selling & marketing software to either…
Read More...

Author - Julian Baring Marketers have long viewed advertising technology as a cost center—as necessary tools required to conduct business, but ultimately not contributors to the…
Read More...

According to eMarketer, in 2019, the global revenue from E-commerce sales will reach $25.038 trillion. It is by 4,5% more than the year before. And by 2023 this amount is going to reach…
Read More...

David Roussain. Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real…
Read More...

Everyone is on a quest for digital leadership. But the reality is, 75 percent of executives say they’re still waiting to reap tangible benefits from disruptive technologies. That’s why…
Read More...