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Incorporating Human Touchpoints Alongside Technology to Improve Customer Service
By RJ Horsley, President, SpotOn Transact
There’s no doubt technology has streamlined how businesses interact with customers, leading to reduced labor costs and increased efficiency…
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Surprising Differences I Found While Selling To F&B Market Vs Enterprises
Recently I decided to try my hand at targeting the most challenging space — the FNB (food & beverage) sector. Prior to this, I was mainly selling & marketing software to either…
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From Cost Center to Revenue Center: How Ad Tech Drives Sales
Author - Julian Baring
Marketers have long viewed advertising technology as a cost center—as necessary tools required to conduct business, but ultimately not contributors to the…
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A Shopping App – Is it Necessary For your Ecommerce Store?
According to eMarketer, in 2019, the global revenue from E-commerce sales will reach $25.038 trillion. It is by 4,5% more than the year before. And by 2023 this amount is going to reach…
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Time To Get Social: Prioritizing Social Marketing Strategies
David Roussain. Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real…
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The Killer App in Digital Transformation is ‘People’
Everyone is on a quest for digital leadership. But the reality is, 75 percent of executives say they’re still waiting to reap tangible benefits from disruptive technologies. That’s why…
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How to Make the Most of Brick-And-Mortar During the Holidays
Predictions of a looming recession don't seem likely to hinder holiday shopping this year. Despite what some call an 'unprecedented uncertainty', analysts say that holiday shopping will…
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AI is Changing Sales Tech…this is what you NEED to keep in Mind!
Within the SalesTech landscape, there are a number of sales tools enriched with AI and Machine Learning capabilities, all built-in with the aim of facilitating better sales processes,…
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5 Things That Will Immediately Enhance Your Visitors Experience
Being social is a human trait. Whether it’s your home or place of work, you will always want to make sure that your visitors are comfortable and have the best experience. Be it the…
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Best Ways to Increase Inbound Leads
You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you.…
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