Guest Authors

My colleagues and I at CyberCube, are currently conducting research to model the likely effects - both short and long-term - that the Coronavirus pandemic may have on businesses,…
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During flu season, it’s only natural to prioritize health. We tend to eat better, exercise more, and make an extra effort to remember our daily vitamins. But when sickness hits on a…
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In the United States, 4.7 million employees (3.4% of the workforce) work from home (WFH) at least half the week. Over the past month, that number has undoubtedly skyrocketed due to the…
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As state and local governments force businesses to shut down due to the COVID-19 virus, many businesses will feel the pinch. Business owners, entrepreneurs and marketers will be forced…
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Well, that was sudden.  One day we’re battling the morning commute to and from the office, and social distance was something we maintained with people we didn’t like. That was…
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Technology startups usually operate at a frenetic pace, focusing on product development and go-to-market strategies to launch a product before the competitor releases something similar…
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Today, business literature is full of zealous advice on how to measure marketing (and sales!) effectiveness. These concepts might help your business in the short term, but in most…
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Technology has been one of the most important innovations on the planet. Not only has it made information available instantly, but it has made it easier than ever to stay connected and…
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Customer engagement is crucial for planting your brand on the radar of your potential customer and generating sales. Without the in-person interactions that brick and mortar stores…
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Although they’re often overlooked, Request for Proposals (RFPs) are a significant driver of top-line revenue. Loopio’s recent study of 500 companies found that RFPs account for 41% of…
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