Guest Authors

In today’s technology dominated era, people’s attention spans are getting shorter and shorter. In fact, the average attention span today only holds for 8.25 seconds, so it makes sense…
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With the establishment of digital communication channels such as social media, messaging apps and remote work collaboration tools, personalization and emotional investment have become…
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Gartner recently distributed the Q1 addition of its publication, The Chief Sales Officer (CSO). Released just prior to the spread of COVID-19, it was eerily prescient, detailing the…
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As the COVID-19 crisis evolves daily, small businesses around the world face a critical and uncertain time. With so much uncertainty, should you continue to communicate with your…
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They arrived in a fog. Like the survivors of 9/11, only they weren’t covered in white dust, they were covered in shock. It was September 15, 2008, the day Lehman fell. They were…
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In the face of COVID-19, businesses across the country are being forced to shift their strategies in order to serve customers and stay afloat. If you’re a brick-and-mortar business,…
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The Coronavirus has introduced fear and uncertainty throughout the globe. As a result of which, businesses are changing their value propositions on a daily basis. Supermarkets, while…
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Wondering how to generate quality leads during the coronavirus crisis? During these uncertain times, businesses have to make some adjustments to their strategies. With the buying…
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According to the US Chamber of Commerce, approximately 1 in 4 businesses have temporarily shut down due to the Covid-19 crisis we are experiencing. Forty-three percent believe they have…
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This is an interesting time to be in business – the world is open to anything new. For traditional brick-and-mortar industries, like retail, restaurant, and hospitality, it may feel…
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