Guest Authors

Think, for a moment, of the phrase “lifetime value” (or LTV). The term has been in marketers’ vocabularies since the dawn, of well, marketing. Upon hearing it, we immediately think of…
Read More...

It’s no secret that people love text messages. Developed in the early 1990s, texting quickly rose to popularity due to its ease of use and low cost. It remains, by many estimates, to be…
Read More...

Today, consumers have a greater choice than ever before - meaning brands face ever-increasing competition. Connecting with consumers, particularly online, and turning website visitors…
Read More...

Sales could not be a more human profession. It requires mental stamina and a keen sense of emotional intelligence – each derived from years of on-the-ground experience. And yet, two…
Read More...

COVID-19 has moved customer service associates from the contact center to the couch at a time when they are seeing call volume surges of epic proportions. For some enterprises, this has…
Read More...

In the midst of a global pandemic main street is struggling. From Gap to Staples, retailers large and small are trying to maintain their business and stay afloat, with many wondering…
Read More...

You work in sales. You’re burnt out; tired of the same old routine. You wake up, you get ready, you grab a coffee, you commute, you book appointments, update your customer databases,…
Read More...

Churn impacts every B2B software company but, if managed correctly, it can not only be reduced but also be a strategic advantage for accelerating top of funnel leads, increasing…
Read More...

Approximately 100 days into the COVID-19 pandemic, and there finally appears to be light at the end of the tunnel. The number of infections are falling daily, as are the number of…
Read More...

As COVID-19 evolves, companies must proactively approach their communication strategy while aligning with their brand’s purpose. When a crisis first hits—whether it be a data breach,…
Read More...