Guest Authors

With many businesses seeing their sales and traditional marketing efforts severely impacted by COVID-19 – it’s more important now more than ever before to stay on top of digital…
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It’s a top question on the minds of sales and marketing professionals today: “How can I create a successful virtual event?” Companies need to maintain global business operations…
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An email signature is sometimes known as an email footer. It provides details about a brand and how it can be easily identified, help strengthen brand awareness, and offer more…
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For many B2B companies, virtual events have long been reliable mechanisms for driving awareness, educating key audiences, and gathering feedback - from monthly sales webinars and user…
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Social media is a crucial tool for driving sales in today’s world. In fact, it might be hard for some marketers to remember a time before media plans included Facebook, Instagram,…
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In March 1922, when the Ford Company (as it was then known) was planning to reduce the workweek from six days to five, The New York Times quoted Edsel Ford (Henry Ford’s son) as saying:…
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You would think that the World Wide Web is one of life’s greatest equalizers. It provides everyone access to information. All users are afforded opportunities to learn, connect, and…
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The eCommerce landscape has shifted drastically; different verticals and business categories now display an increase of over 600% amid COVID-19, while some suffer major losses.…
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Just as you would be reticent to engage a random stranger that walked up to you asking you to convert to their religion, consumers will look the other way and keep walking (or…
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With the volume of content that we are consuming, ad burnout is happening at breakneck speed. Especially now, when content consumption is higher than average, ads no longer have the…
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