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Looking To Boost Sales? Look No Further Than Influencers On Tiktok!
Social media is a crucial tool for driving sales in today’s world. In fact, it might be hard for some marketers to remember a time before media plans included Facebook, Instagram,…
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Rep Engagement: A Top Priority for Sales Leaders in the ‘New Normal’
In March 1922, when the Ford Company (as it was then known) was planning to reduce the workweek from six days to five, The New York Times quoted Edsel Ford (Henry Ford’s son) as saying:…
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How About A Quick Introduction to Web Accessibility and Usability?
You would think that the World Wide Web is one of life’s greatest equalizers. It provides everyone access to information. All users are afforded opportunities to learn, connect, and…
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How Can eCommerce Companies Change their Outcomes During COVID-19?
The eCommerce landscape has shifted drastically; different verticals and business categories now display an increase of over 600% amid COVID-19, while some suffer major losses.…
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Relationship Marketing – The Art of Influence and Experience
Just as you would be reticent to engage a random stranger that walked up to you asking you to convert to their religion, consumers will look the other way and keep walking (or…
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The Benefits and Importance of Audience Segmentation to Boost Personalization
With the volume of content that we are consuming, ad burnout is happening at breakneck speed. Especially now, when content consumption is higher than average, ads no longer have the…
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It’s Time to Redefine Customer LTV
Think, for a moment, of the phrase “lifetime value” (or LTV). The term has been in marketers’ vocabularies since the dawn, of well, marketing. Upon hearing it, we immediately think of…
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How SMS Can Elevate Your Marketing Programs
It’s no secret that people love text messages. Developed in the early 1990s, texting quickly rose to popularity due to its ease of use and low cost. It remains, by many estimates, to be…
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The Need and Benefits of Personalization in Sales and Marketing today
Today, consumers have a greater choice than ever before - meaning brands face ever-increasing competition. Connecting with consumers, particularly online, and turning website visitors…
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What Does AI Really Mean For Sales?
Sales could not be a more human profession. It requires mental stamina and a keen sense of emotional intelligence – each derived from years of on-the-ground experience.
And yet, two…
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