Guest Authors

COVID-19 has shocked, and continues to shock markets everywhere. As we learned from the SARS epidemic in the early 2000’s, such shocks can accelerate existing trends, transform some,…
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Any business owner or marketing professional knows that getting your message out there is only half of the equation. Your target audience should do more than just see what you have to…
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Contracts are at the heart of every business relationship, so it may be a little surprising that contract management pain is still a largely unsolved problem. Many vendors have tried,…
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Shopping culture has experienced a major shift in recent years with the death of the high street inching closer and now, COVID-19 lockdown restrictions having posed a whole new set of…
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In hopes to endure the tumultuous times of the global COVID-19 pandemic, companies have been doubling up on brand and product innovation. However, re-inventing and improving your…
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In June, thousands of sales executives, managers, and reps from across the tech landscape attended our Selling Forward Conference to watch and interact with the world's top sales and…
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I’ve worked in sales for global companies that enjoyed major brand recognition. Those companies leant heavily on their brands to leverage sales, but somehow, in each organization, brand…
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There's an unlikely contender for the eCommerce crown - the king of the physical retail space: Walmart. It seems counterintuitive, but key to Walmart's success in the eCommerce arena…
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In B2B sales, pricing remains the last bastion of guesswork. Whereas supply chains, shipment, delivery, and procurement have all been modernized via digital transformation, pricing has…
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Every CEO makes great claims about how their business is customer-centric, but ask any customer and they’ll say they want to be heard. Rising customer expectations, rapid changes in…
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