Guest Authors

We all know that building and maintaining a customer base is the key to a successful business. While acquiring new customers is more difficult than maintaining existing ones, it is…
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2020 has been a year like no other. The COVID-19 pandemic has affected life as we know it both personally and professionally in more ways than we can count. As such, an overall downturn…
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Sales Teams and Marketing Teams are on the hook for a lot. Their responsibilities are actually too long to list here. Because of this, the relationship between the sales and marketing…
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The work from home revolution means that sales and support teams are using email as their primary form of communication. But in trying to claw back post-COVID sales and accelerate…
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Smart sales executives don't just close sales contracts, they actively manage their contract portfolios to help retain customers and learn how to close future deals faster. Artificial…
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Retail and luxury brand leaders may use different terms to describe customers, including “clients” or “guests,” but the most innovative retail and luxury brand leadership teams have 3…
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Information is the cornerstone of today’s world. This belief was first formulated by the Economist back in 2017 when the famous ‘The world’s most valuable resource is no longer oil,…
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Many grass roots, emerging, and even experienced musicians fail to realize that the answer to their promotion and exposure failures surrounds them each time they go online — whether…
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In their everyday lives, consumers reference peer reviews on TripAdvisor for hotels, Yelp for restaurants and Amazon for other items. B2B buyers bring this same mindset to the business…
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Covid-19 turned up and changed the world in more ways that we could have ever imagined. Young peoples’ education was interrupted, millions of peoples’ health was put in danger; billions…
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