Guest Authors

The new world was always going to be customer-centric.  In 2020, customer experience was expected to overtake price and product as a key differentiator. The global pandemic has only…
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While most await the day when things  “get back to normal” following the COVID-19 pandemic, it may be time to realize and accept that they never will, especially in our work lives, and…
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The demise of cookies is a big challenge for the industry, but also a huge opportunity for innovative marketers to really engage their audience. Andraz Tori, Head of Recommendations and…
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2020 has no doubt cemented its own chapter in future history books. From Apple announcing the death of the IDFA (and then delaying its execution) to a global pandemic that disrupted…
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In 2020, driving Gen-Z sales was seen as the holy grail. Despite being a massive opportunity, it required a complete revamp of communications strategies. Gen-Z now accounts for…
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The holiday season looks a little—actually, a lot—different this year and that’s certainly true for retailers struggling to keep sales up and safety fears down during the pandemic. In a…
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The events of 2020 have brought about significant and lasting impacts across the advertising industry. Multiplied by today’s societal and economic realities, consumers have placed an…
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When COVID-19 hit, there was a sudden urgency to make processes digital. Seemingly overnight, our economy turned into a digital one. Now, every company is (or should be) mobilizing…
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For the last few years, companies have been increasingly experimenting with artificial intelligence (AI), advancing their computing and data analysis capabilities, investing in new…
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There is no getting away from the fact that 2020 has been a year of great change. Digital acceleration has increased in many industries, and it’s fair to say that changing consumer…
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