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Your Buyer Persona Research Is Failing
Have you ever wondered why buyer personas thrive in some organizations, but fail in others? Personas are a lot like the people they’re based on – some excel in their careers, some…
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360insights 2021 Predictions for Channel Incentives Automation
The pandemic has caused massive disruptions in 2020, presenting the global business community with a number of challenges never experienced at this scale, from sales declines, supply…
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Unprecedented Times And Unprecedented Change: Advertising And Reaching Your Customers – The…
The impacts of COVID-19
eCommerce for both small and large brands has been crucial during these times. This has truly been the year of digital retail, thus also an unprecedented year…
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3 Ways Sales Can Use Podcasting To Engage Buyers
Sales and marketing are two sides of the same revenue-operations coin. Both are working to help an organization win customers and gain market share. As B2B SaaS solutions proliferate,…
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A Feast for Your Bottom Line: Four Ways Sales Can Nurture and Convert Leads
Sales is hard. Whether you’re looking at it from a marketing or sales perspective, getting someone interested in a product or service you offer, and turning that interest into a real…
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Using Behavioral Science to Drive Impact in a Digital World
Do you remember the last time you shopped online? Calmly browsing through endless potential holidays or perhaps for a dress to wear to that party on Friday. Until you notice that 34…
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Future of Mobile DSPs in the Post-IDFA World
There has been a lot of buzz across the mobile industry from each corner of the programmatic ecosystem except mobile DSPs. Well, it’s time to fix this and to take a look at the New…
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How Brands Can “Create Comfort” to Make the Online Register Ring This Holiday
The holiday season is here! The familiar jingles are cranking up, and retailers wasted no time kicking off sales and promotions. However, it’s likely to be a different kind of holiday…
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B2B Selling in the Times of Covid-19
The Covid-19 pandemic now has affected billions of people and thousands of businesses around the world. In such testing times, creating and maintaining customer relationships and…
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Making it Personal: Reinvesting Unused Travel Budget Into Useful Sales Tech
It’s that special time of year. No decorations or lights are needed. There’s no virtual party to throw or attend. That is, unless you count a good, stiff drink when it’s all over as a…
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