Browsing Category
Guest Authors
Account-Based Selling Myths: Busted
In recent years, Account-based selling (ABS) has become particularly popular in the world of B2B sales. In short, it refers to a strategic approach where sales teams focus on specific…
Read More...
Read More...
Why 90% of Sales Teams Miss Targets Most of the Time
Three Steps to Unlocking Sales Potential
91% of sales organizations missed their sales goals in 2023. While there are reasons outside the control of the organization, missing sales…
Read More...
Read More...
Unlocking the Power of Intent Data
Intent data not only revolutionizes sales and marketing strategies by providing critical, timely insights into specific customer interests and behaviors, but its spikes can also depict…
Read More...
Read More...
Navigating B2B Customer Experience: Trends and Biggest Pitfalls
The world of B2B marketing comes with a unique set of challenges and considerations, setting it apart from traditional B2C marketing. Unlike B2C scenarios where advertising often leads…
Read More...
Read More...
Your Tech Stack’s Not Just the Sum of Its Parts
Technology is the heart of revenue-critical teams’ roles in the modern business landscape. As tech has become more important to these employees’ day-to-day tasks, the number of…
Read More...
Read More...
Beyond the Swag Bag: How to Really Show Customer Appreciation
Customer appreciation. It’s a term that gets thrown around a lot, but what does it really mean? Another branded travel mug? An occasional social media shout-out?
Don't get me wrong,…
Read More...
Read More...
Unlocking the Secret to Emails that Convert
Americans are bombarded with over 5,000 ads every day, leaving them feeling like just another number in a database. What buyers are looking for is personalized experiences that make…
Read More...
Read More...
4 Strategies to Unify Sales and Marketing for Sustained Growth
Sales professionals today are up against rising customer acquisition costs and a highly competitive environment, making prospecting increasingly difficult. Improving the alignment…
Read More...
Read More...
AI Trends Redefining Sales and Marketing in 2024
2023 marked a significant year for the integration of Artificial Intelligence (AI) across various business functions such as customer contact centers; 2024 is already shaping up to be…
Read More...
Read More...
How contact centers can leverage AI for frustration-free customer service
Calling an automated customer service line can feel like getting lost in a frustrating maze. A robotic voice greets you and rattles off the menu options. As you navigate the confusing…
Read More...
Read More...
