Guest Authors

Most sales and marketing teams use podcasting as an avenue for building brand awareness and establishing trust with their audience in hopes of building connections that will ultimately…
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Summer is in the air, vaccination numbers are on the rise and workplaces are opening back up. Within the U.S., there’s a feeling of optimism – and even excitement – as life starts to…
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In the 1990s, the cookie made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around…
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As a member of a B2B solution provider commercial team, you’ve likely encountered more decision-makers reviewing purchases and CFOs saying “no” (dubbed the CF”No”). Earlier this year,…
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A recent Gartner study shows that a quarter of a company’s tasks could be automated by 2023. The intelligent automation era is fast approaching, and it’s going to sweep through the…
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The digital sales cycle is both a blessing and a curse for consumers and sellers. While 80% of interactions with prospects happen virtually (SiriusSales Sales Activity Studies…
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With Amazon’s 7th annual Prime Day, the retail giant was able to count on another record-breaking 2-day event in 2021. According to one estimate, over June 21st and 22nd Amazon was able…
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The goal of digital transformation is to fundamentally change how B2B suppliers operate and deliver value to customers by creating a connected digital ecosystem. Transformation isn’t…
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Think UX is a soft part of the design process? Think again! There weren’t many positives to take away from the last 18 months and the pandemic, but it certainly shone a light on the…
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I always find it interesting when strategies, tactics, or methodologies that have been around for a generation or more suddenly become the newest trend. That’s what’s been happening…
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