Guest Authors

How Can You Assess Good Usability? One of the key challenges RevOps teams face today is how to build a scalable RevTech stack that can support ever more aggressive growth targets in an…
Read More...

As the pandemic gradually subsides, many CFOs will be considering and pursuing new strategies to recoup the revenue they lost during the turbulent economic shutdowns caused by COVID-19.…
Read More...

As global pandemic measures ease and shoppers begin to return to stores in significant numbers, we are settling into a new “normal.” But what exactly does that mean? Are consumer…
Read More...

“People buy from people'' the sales saying goes.  And not so long ago, face-to-face meetings were considered by sales professionals pretty much the only way to build strong working…
Read More...

The dream job takes many shapes and forms, as it’s subjective and we all have different ideals of what that role would manifest as. While a dream job is potentially unattainable, there…
Read More...

Whether you’re joining at the entry level, as a manager, or even as an executive, starting a new job can be intimidating. I would know. After 20 years at TrueCar overseeing a team…
Read More...

The workforce and the marketplace continue to experience dramatic demographic shifts that include more women, BIPOCs, and younger workers (e.g., Millennials and Gen Z) to name a few.…
Read More...

While the current marketing and technology landscape has created a boundless amount of opportunities for individuals, brands and businesses, it’s also created confusion. Today’s…
Read More...

It was true before COVID-19, but the pandemic underscored the reality: For companies across industries, digitization and business process automation are the future. Without robust…
Read More...

Acquisitions Will Succeed When Companies Center People, Not Profit Company leaders mindfully craft their organization’s mission and vision statements. They carefully select the…
Read More...