Guest Authors

The pandemic disrupted people’s personal and professional lives in unprecedented ways. Even as things gradually return to some semblance of normal, organizations are dealing with…
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Like many industries today, B2B sellers are still navigating the rapidly changing currents of digital transformation – accelerated in the wake of the COVID-19 pandemic. Gone are the…
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Today, companies face a great challenge when attracting new customers – especially since consumers have become a lot more demanding when deciding on whether they would like to engage…
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B2B sales are going digital – and for good reason. Digital touchpoints support a smarter, faster, customer-centric sales process. In fact, Gartner forecasts that 80% of B2B sales…
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It is no secret that standards set by consumers for brands are rapidly shifting and increasingly looking to complement expectations of a personable and conscious lifestyle, both from a…
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What do you think drives business development? Is it the quality of the product or service? Its price? Its tech? The credentials of your engineers, designers, and developers? The…
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The sales paradigm has been shifting for quite some time. Teams across industries are moving from a solo approach to more collaborative efforts, with managers leveraging different tools…
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Predicting the future is difficult, and this is no more apparent than when it comes to predicting sales revenue. According to Miller Heiman Group, 80% of sales organizations miss the…
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The global Covid-19 pandemic forced many brands to adjust their strategy to interact and communicate with their customers digitally. This significant digital shift, which initially…
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After navigating the pandemic, supply chain constraints, the Great Resignation, massive inflation – not to mention global instability, many retailers would appreciate settling into a…
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