Guest Authors

The ways in which people use and consume technology are constantly evolving. Over the last few decades, we have evolved into an age focused on the end user, leaving big-scale software…
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I had an unpleasant buying interaction last week that perfectly exemplifies sales enablement 1.0. I’d been on a business’s website and had downloaded their white paper. I had a few…
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It’s widely known that brands struggle with earning loyalty and building trust among customers. It’s an age-old problem that doesn’t seem to have a clear solution despite the numerous…
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Over the past two years, a massive shift happened in the way we do business. When it came to digital transformation, there was a transition from “we’ll get to it” to “we needed to do…
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A long time ago, way back in the 1990s, America woke up one morning and realized there was more to daily life than the material items surrounding them. As the world around us evolved…
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The line between eCommerce and traditional commerce is becoming even more blurry. It’s also undoubtedly true that physical stores — formerly the primary way for brands to draw-in and…
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Five years ago, as product information became readily available and buyers increasingly expert, there were legitimate questions on whether B2B salespeople would become extinct. Could…
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D2C or direct-to-consumer brands are becoming a major disruptor in a vast number of industries. In fact, the total D2C ecommerce sales in the United States are expected to rise to…
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With current volatility and market competitiveness, organizational leaders are being tasked now more than ever to have real-time data and insights to drive more effective…
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As payment preferences continue to shift away from cash, Canadian businesses are shifting resources and investing more heavily in their digital presence and online storefronts. For some…
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