Guest Authors

Crafting attention-getting content is a superpower for salespeople and BDRs. With only one chance to make a good first impression, that outreach is important. And potentially costly.…
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For decades, information technology (IT) battled against the "cost center" label. IT was ignored until something broke and then was blamed for slowing everything down when the break…
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How do you know that a potential employer will value your work — and compensate you fairly? Christian Borrelli, VP of Sales, CaptivateIQ has some thoughts: ______ The current hiring…
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Right now the sales industry - like the rest of the business world – is scrambling to stem the outflow of valuable talent in the wake of the Great Resignation. Even more so as we face a…
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According to a study performed by Travelperk, 76% of respondent companies had switched to a hybrid work model. The pandemic has caused a significant increase in companies using hybrid…
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You’ve heard of customer relationship management software, but what are sales engagement platforms? SEPs are the “systems of action” that complement CRMs’ “systems of record.” They are…
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People start a new company when they have a great idea, but the mechanics of the technology industry can often stall great ideas from emerging out of that start-up phase. Great ideas…
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Hybrid work has significantly impacted technology decisions and overall IT strategy. From video conferencing and collaboration tools to complete virtual desktops, solutions that were…
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According to the U.S. Bureau of Labor Statistics, consumer prices rose by 8.5% in March and 8.3% in April of this year compared to a year ago. As a result, consumers are becoming more…
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Sales professionals need to understand what they sell. This may seem like a no brainer. But over the past thirty-five years, I’ve witnessed many organizations, entrepreneurs and…
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