Guest Authors

Streamlining the negotiation process is essential to winning a contract. Research shows that the longer a deal is in the sales process, the more likely you will lose it. According to…
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An omnichannel presence for retailers, suppliers and manufacturers is now more important than ever due to the rise in consumer expectations. To be able to purchase products from…
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“Treat your end customer as a human and not a data point” A customer’s feelings and emotions are crucial determinants of their loyalty to your brand and are more valuable indicators of…
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If your business sells furniture and home décor, congratulations — you’ve been enjoying the pandemic-related home goods boom where people were trapped at home and obsessed with…
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The global marketplace is growing at a frenetic pace. Manufacturers fiercely compete to produce countless goods, whether it’s clothing or electronics, pharmaceuticals, or food and…
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Most websites are not built; they are assembled using a variety of scripts from several sources to save time and bring businesses online faster. But the scripts and code that are the…
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Over the past few years, digital transformation has gained momentum amongst businesses from all over the world. As a question of company survival, digital transformation has risen to…
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The art of B2B sales was transforming even before the pandemic. The move toward digital-first has eroded the role of traditional sales teams in areas as diverse as the automotive…
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Email marketing campaigns have been the beginning of marketers being able to track open rates and more. Now, video brochures deliver deeper marketing insights that directly drive…
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Excellent customer experience (CX) comes in many different shapes and sizes. However, a consistent theme, especially in sales departments, is utilizing the entire arsenal of company…
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