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If recent buying behavior has suggested anything, it’s that personalization is the future of marketing. McKinsey reports that roughly three-quarters (76%) of consumers identify…
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Response management solutions utilize AI-powered software to aggregate the content created by a company’s subject matter experts (SMEs), and make it readily available to everyone,…
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During the pandemic, consumers flocked to online shopping out of necessity, purchasing everything from shoes to groceries without leaving the safety of their homes. This trend has since…
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Retaining top-performing sales reps should be high on your priority list. Not only does this help maintain stability within your organization, but it also reduces the impact of the high…
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The art of gaining a new customer should be considered a team sport. It’s no longer feasible for sales and marketing departments to operate in traditional silos that hinder…
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How to deal with customer hesitation and boost your sales Image sourced from shopify.com If you have ever worked in sales, you might have experienced that horrible moment: you’ve…
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Inflation is near a four-decade high, meaning American shoppers are budgeting and keeping an eye on every penny they spend, ultimately adjusting their overall spending habits. During…
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When consulting/accounting giant KPMG began publishing a supply chain fragility index earlier this year, it was a tacit acknowledgment of how concerned suppliers, wholesalers, and…
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What if there was a guaranteed way to boost your company’s credibility with buyers and give your sales team a path to closing bigger deals? The answer might surprise you: it’s called…
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Today’s consumer is bombarded with massive advertising campaigns by huge brands to persuade them to buy whatever it is they are trying to sell that day. Be it orange juice, carbonated…
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