Guest Authors

In the early months of a new year, businesses often experience a decline in sales. Why? The obvious reason is everyone blew out their budgets during the holiday season. And that’s not…
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Retailers, including furniture brands, have an exciting opportunity now that more customers are open to sharing first-party data and interacting with brands on various channels. To take…
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It’s that time of year when most sales and revenue teams are in the depths of grueling sales territory planning and figuring out reps’ account allocations for the year ahead. And those…
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Just as in carpentry, building an effective sales enablement framework requires the right tools. The rise of virtual selling environments continues to reduce the frequency of…
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Hotels are once again welcoming guests, stores and restaurants are open, and theaters are selling tickets, but to what extent is business really back to normal? Consumers rejoiced as…
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It doesn’t matter whether you operate in the B2B or B2C sectors, your customers are your lifeblood. They drive sales, profits, and company growth. Sales and repeat sales now depend on…
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In the past few years, business communications needs have been upended, and both channel partners and their customers continue to find themselves in uncharted territory. As hybrid work…
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Closing deals is challenging to say the least, but when given the right formula to do it successfully and easily, then it becomes an art – especially when it’s powered by sales…
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Retailers have experienced so much upheaval over the last few years that it can be difficult to remember what ‘normal’ looks like. 2020 saw the overnight pivot to full online retail,…
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Between 2018 and 2020, the average marketing budget hovered around 10.9% of a company’s revenue. In 2021, this almost halved to 6.4%. At the beginning of 2022, levels were…
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