Guest Authors

A new survey sheds light on the selling challenges facing modern businesses Today’s consumer has heightened expectations. We expect to be able to get what we want, when we want it and…
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Is tech in trouble? There has been a lot of media buzz in recent months about rising interest rates, declining stock prices for big tech companies, and the possibility of a recession in…
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With the global economy weighing heavily on the tech sector, many companies are slashing their workforce. And this belt tightening doesn’t discriminate – marketing and sales budgets…
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When it comes to the economy, who wouldn’t welcome a crystal ball to help navigate operational decisions? In an economic downturn, companies scrutinize and reduce budgets, and buying…
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Companies that depend on field service visits have many responsibilities to juggle to ensure effective operations and high earnings. From technician scheduling to inventory management…
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As we all move toward more digital selling, it’s important to remember that customer service is on the front line in interacting with customers – and they can be a key asset in driving…
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Today's sales landscape demands an automated, lean workflow that eliminates all the 'fat' from the system and expedites the sales process. Given the economic climate, buyers are more…
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Economic downturn is a reality many businesses are facing and marketing agencies are no exception. With businesses trimming budgets and prioritizing must-have tools and services, many…
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451 Research identifies two kinds of businesses: the Digitally Driven, which are constantly innovating with technology to retain their competitive edge, and the Digitally Delayed, who…
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2022 was a year of economic turbulence, massive layoffs, and tightened enterprise budgets across every industry. As we look ahead to 2023, none of these constraints are projected to let…
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