Guest Authors

Is it better for sales reps to pursue end of quarter deals, or hold out and strengthen those same deals in the next quarter? This question represents a timeless dilemma and relates…
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Instagram recently announced it was stepping away from its live commerce capabilities, leaving many marketers questioning whether or not live shopping tactics were worth the time and…
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B2B companies feel the anxiety right now—we’ve heard talk of an impending recession, and we’re waiting for it to arrive so we can put into place all of the preparations we’ve gotten…
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Market conditions are often in flux, and B2B companies need to maintain flexibility in the face of unforeseen circumstances, such as supply chain disruption or swings in the economy.…
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Business development reps (BDRs) face more challenges today than ever before, with high meetings-booked goals and many prospects not in the position to make purchases. When getting a…
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Once a cost center; now a revenue driving powerhouse. For Customer Success, it’s been quite the journey—and all in 10 years or less. Today, recurring revenue is top-of-mind for every…
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Once seen as a nice-to-have within the sales process, video messaging is increasingly becoming a must-have touchpoint. Personalized video messages help salespeople stand out from the…
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Focus on the Keys to Thriving in Adverse Conditions: Productivity, ROI, and Strategic Agility Although the indicators can conflict and fluctuate from month to month, many finance and…
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With the ongoing economic downturn and the prolonged recession forcing organizations to think ahead and shield against potential disruption, the current climate is uncertain to say the…
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For the past few years, America’s workforce has experienced intense disruption from a multitude of challenges, such as the pandemic, digital transformation and what is being called “The…
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