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Buyer Insights
Buyer Insights
Finding Sales Success in 2021
It’s safe to say that 2020 was not a breeze for anyone, including the sales industry. For sales reps, adjusting to virtual selling meant finding new ways to interact with leads,…
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Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting…
Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy
Tru Optik, a TransUnion company, announced an agreement…
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Modus Announces the Appointment of David Kriss as Head of Customer Experience
Modus leadership puts excellence in customer and buyer experience at the core of its mission.
Modus announces the appointment of David Kriss as the Head of…
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inRiver Acquires Detail Online and Powers the Only “Digital-First PIM” Solution
Advanced analytics capabilities help solve the revenue challenges industrial manufacturing, retail, and e-commerce teams face in 2021
inRiver, the solution that empowers organizations…
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Overcoming Branding Obstacles to Increase SaaS Sales
Marketing software-as-a-service (SaaS) is a difficult task. It means continuously giving users a reason to purchase your product while managing expectations and customer service. This…
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VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on…
Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S.
Ubimo, a Quotient brand powering…
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Modus Announces the Appointment of Jeremy Schultz as President and Chief Operating Officer
Modus leadership takes an acute approach to usability, sales rep adoption, and buyer experience
Modus announces the appointment of Jeremy Schultz as President and Chief Operating…
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Metadata.io Now Integrated with G2 Buyer Intent Data
Metadata.io, the autonomous demand generation platform, announced the availability of an integration with G2 Buyer Intent data, available to mutual customers through G2’s…
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Symend appoints Corey Scobie as Chief Technology Officer following Chef acquisition
Chef’s CTO joins Symend following $220 million acquisition by Progress Software
Symend, a software as a service (SaaS) solution that uses state-of-the-art behavioral science and…
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Emerald Acquires PlumRiver LLC to Expand Digital Commerce Capabilities
Extends PlumRiver’s Elastic Suite B2B platform to thousands of Emerald customer brands
Emerald Holding, announced that it has completed the acquisition of PlumRiver LLC (“PlumRiver”),…
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