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Buyer Insights
Amazon Era: When People Shop Online, They’re Most Likely to Start on Amazon
Amazon is the most competitive battleground for brands to showcase their legitimacy and increase customer reach. The leading ecommerce platform continues to eat into market share and…
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Cyara Empowers Contact Centers to Deliver Personalized Customer Journeys
With its latest update, Cyara is taking aim at one of the biggest customer-service frustrations: the loss of data when customers move from self-service to agent-assisted service, or…
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Dentsu Aegis Network Announces the Launch of Merkle MENA
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a leading technology-enabled, data-driven…
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Dan Smoot Joins Riverbed as Its First Chief Customer Officer
Riverbed, The Digital Performance Company™, announced that Dan Smoot has joined Riverbed as the company’s first Chief Customer Officer reporting to Paul Mountford, CEO.
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HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the…
HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, today announced a new release of its HG Data app on Salesforce AppExchange,…
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B2B Software Brands Must Empower Channel Partners and Deliver Seamless Customer Experiences to…
Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced the results of a commissioned research study, which evaluated reseller channel partner…
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Data Is the New Oil: Harness More to Create More in the Value Chain
Bertram Schulte, Chief Digital Officer at SAP points out offering a customer data management platform based on consent-driven profile information to establish trust and loyalty as one…
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Merkle Launches Loyalty Outlook 2018
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it has released Loyalty Outlook 2018, a collection of articles with a comprehensive view of the…
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Clarabridge Named a Leader In AI-Based Text Analytics
Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, today announced it has been named a Leader in the Forrester…
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Cleanshelf’s SaaS Spending Control and Optimization Platform Adds Cross-Department Support
Cleanshelf Inc., a leading SaaS spending control and optimization platform, today announced the launch of functionality designed to help organizations better track, optimize and…
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