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Buyer Insights
Buyer Insights
A Revolution in Marketing: TriggersⓇ and Wharton Prof Announce the Brand ConnectomeⓇ
Triggers, the growth strategy firm that has created more than $2 billion in revenue for iconic Fortune 100 brands, has teamed up with a Wharton Neuroscientist to announce a revolution…
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Spiceworks Study Reveals Nearly 40 Percent of B2B Tech Brands Are Increasing Marketing Budgets in…
By 2020, 48 percent of B2B technology companies plan to use purchase-intent targeting to reach in-market buyers
Spiceworks, the marketplace that connects the IT industry, today…
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Survey of Retailers Reveals Mainstream Adoption of Recurring Revenue Programs in 2019
Eighty-three percent of retailers surveyed view converting one-time buyers into recurring customer relationships as very important for their overall retail strategy in 2019…
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Swyft and Bobly Announce Strategic Partnership
Companies will be showcasing the newest technology at the upcoming NRF tradeshow in New York City January 13th - 15th 2019
Swyft, Inc. and Bobly, Inc. are pleased to announce a…
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Amrita Ahuja to Join Square as Chief Financial Officer
Square, Inc.announced that Amrita Ahuja will join the company as Chief Financial Officer. Amrita will start in January and will report to CEO Jack Dorsey.
Amrita is currently the CFO…
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Edge by Ascential™ to Offer Amazon Consulting, Expert Panel and Floor Tour at CES
Edge by Ascential's Spencer Millerberg will be on site at CES in Las Vegas to present the Thinking Like a Digital Native panel discussion and offer Amazon Optimization Review sessions…
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Mastercard SpendingPulse: U.S. Retail Sales Grew 5.1 Percent This Holiday Season
A robust shopping season from before Thanksgiving through Christmas has given retailers much to cheer about this year. According to Mastercard SpendingPulse, which provides insights…
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Accenture to Acquire Knowledgent to Amplify Capabilities That Help Businesses Transform into…
Accenture has entered into an agreement to acquire Knowledgent, a data intelligence company, expanding its data management capabilities that help companies gain deep insights into their…
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Top Independent Agencies in Avoya Travel Network Predict 2019 Wave Sales Increases
Avoya Travel’s Wave Season Survey Reveals Positive Outlook for Next Year
Avoya Travel, one of the world’s most innovative travel brands, shares booking insights from its 2019 Wave…
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ActiveCampaign Announces Conversations, the Automation-Driven Omnichannel Communication Platform
Conversations by ActiveCampaign is built specifically for SMBs, connecting anonymous and known contact attributes, like purchase behavior, website activity.
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