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Buyer Insights
Buyer Insights
LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences
Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts
LiveRamp – a leading identity platform for powering exceptional…
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Dynata Debuts Annual Global Trends Report
Dynata, a global leader in first-party data and data services, has released its first Dynata Global Trends Report, which benchmarks behaviors and sentiments of people worldwide based on…
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Acqueon and Selligent Partner to Integrate Customer and Marketing Data to Engage and Maximize Every…
Acqueon Technologies Inc., a leader in proactive customer engagement management, and global B2C marketing automation company, Selligent Marketing Cloud (Selligent), announced a formal…
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Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo
Lattice Engines, the world's first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo…
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Yes Marketing Announces Expansion of Adobe Collaboration to Support a Growing Need for Sophisticated…
Yes Marketing announced an expansion of their relationship with Adobe designed to fill a market gap in technology and services offered to companies in the healthcare vertical. This…
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Leading Consumer Insights Platform, Suzy, Hires New Senior Vice President of Data and Insights
SVP, Data and Insights Joins Company's Fast-Growing, Impressive Leadership Team
Suzy, a leading consumer insights platform that provides "actionable insights at the speed of…
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McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization…
Acquisition fast-tracks McDonald's digital transformation
McDonald's Corporation (MCD) and Dynamic Yield Ltd. announced an agreement by which McDonald's will acquire Dynamic…
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Certain Unveils the First Real-Time Event Data Integration Tool
Certain Signal allows marketers to unleash true power of event data with hyper-personalized attendee engagement at scale
Certain, an industry leader in enterprise event automation,…
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Oracle Recognizes Finance Innovation at Modern Business Experience
Oracle Change Agents of Finance Awards spotlight organizations using innovative technology to transform finance operations and drive business growth
To celebrate organizations and…
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Oracle Recognizes Supply Chain Innovation at Modern Business Experience
Oracle SCM Excellence Awards spotlight organizations and leaders using innovative technologies to digitize supply chain operations and drive business success
To highlight the…
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