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Buyer Insights
TransUnion Strengthens Digital Marketing Solutions with Agreement to Acquire TruSignal
TransUnion announced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive…
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Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game…
PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends
Premium digital technology company, PubMatic, released its first Quarterly Mobile Index…
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Rising Star in Digital Telco Market Calls on Oracle
Circles.Life deploys Oracle to monetize digital telco and lifestyle services
Asia's first fully digital telco, Circles.Life is working with Oracle to give power back to the customers…
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Protected.net Reduces Customer Churn and Captures Lost Revenue with Vindicia Select
Vindicia helps leading antivirus software company increase revenue by over $2 million
Vindicia, an Amdocs company and a leader in business-to-consumer digital services monetization,…
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Vidoomy Launches an Advertising Revolution. An Interactive Video That Even Allows You to Make…
Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type of advertising has been constantly growing. However, it never…
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ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance
TV social audience growth up 16% in Q1 2019, Social engagement up 6% for TV industry
ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019…
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BlueVenn and London Research Release Customer Data Platform Maturity Model
Survey of large organizations shows CDP uptake now exceeds 50%
More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200…
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Experience Management Leader Medallia to Acquire Customer Success Leader Strikedeck
The acquisition means Medallia will address the full spectrum of B2C and B2B Customer Experience management
Medallia, Inc., the global leader in customer experience management,…
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Hiver Named Leader in G2 Crowd’s Report for Email Software
Hiver, a leading provider of email collaboration solution for teams, announced that G2 Crowd has ranked the company a leader in its spring 2019 reports for Email Software.
Hiver has…
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Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G for Consumers
Consumers see a near-term benefit from 5G, as they look forward to the technology providing relief from urban network congestion, and to bring more home broadband choices
Ericsson…
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