Buyer Insights

3Cinteractive (3C), a leading provider of mobile marketing services, announced the results of their fourth annual mobile loyalty program survey and report, which uncovers loyalty…
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Yes Marketing finds most people rank value/quality of products as their top driver for loyalty to retailers Over half of consumers say they will pay more to buy from a retailer…
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Over half of company data remains unclassified, despite a rise in security breaches and stringent data protection regulations Global businesses continue to house 'dark data' within…
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Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts in the U.S., an uptick of 53 percent from $314 million in…
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Nimble Named Market Leader in Sales Intelligence and CRM Six Years in a Row Nimble, the Simple, Smart CRM for Office 365 and G Suite, announced that it has been named the top Sales…
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Proposes new approach to secure use of data insights that addresses unique needs of television ecosystem Blockgraph, an industry initiative spearheaded to date by FreeWheel, A…
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Restaurant partners see return customers, more accurate wait times, and increased revenue Yelp Inc., the company that connects people with great local businesses, announced continued…
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Location tracking is becoming more integrated into users' online behavior. Nearly 8 in 10 people (79%) have used geotags on social media and 38% of people have accidentally shared their…
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A new study by MIT Technology Review Insights in association with Oracle finds that companies that have a better understanding of the cost of continuing to operate legacy systems versus…
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Mobile network operators in Asia-Pacific are exploring business strategies and new technology adoption to increase revenue and offer value add services The mobile services market in…
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