Snaps, the leading Conversational AI platform that connects businesses and consumers, announced the publication of a new playbook exploring consumers’ shift to modern and frictionless shopping experiences and how retail brands can succeed in 2020 with 5 practical steps.
Drawing from examples and use cases from partnering global brands, the report, entitled 2020 Conversational Commerce Playbook: 5 Steps to Succeed in Retail, outlines the most significant shifts in online shopping behavior and how to deliver the instantaneous and personalized experiences that shoppers have come to expect.
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Readers can expect to learn how to:
- Instantly guide users to the right products
- Enable on-site conversational search
- Recover more abandoned carts through conversations
- Enable intelligent post-purchase engagement
- Create the perfect partnership between AI and human
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We’ve seen a 400% increase in conversations on our platform over the past year, which is a strong indication that consumers are looking for retailers to meet them in channels they already use,” explained Christian Brucculeri, CEO of Snaps. “Our eCommerce playbook offers a few tactics that we’re seeing our customers use to drive better experiences and increase revenue in these channels. This book could be considered a ‘get started’ manual for brands who are new to the space and we’re excited to make it available to the community.”
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