Vancouver-Based Start-Up Recognized During 2019 IA Corporate Researchers Conference for Its Transformative End to End Market Research Insight Platform
Rival Technologies was named “Outstanding Disruptive Start-Up” at the 2019 Next Gen Market Research Disruptive Innovation Awards for its work in transforming traditional market research with its end-to-end insight platform Chat Lab.
The award, presented at the 2019 IA Corporate Researchers Conference (CRC) in Orlando, Florida, honors a start-up that is disrupting traditional market research methods through a technology, platform or a service-based solution.
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Rival’s Chat Lab integrates chat, voice, and video solutions into SMS, social media and messaging apps. The platform helps companies reach consumers in more engaging and authentic ways to understand their attitudes, opinions and preferences.
“It’s a frustrating world out there for marketers and market researchers. Brands are dying to have meaningful interactions with their best customers who probably have a desire to share their opinions but can’t be accessed,” said CEO and founder of Rival Technologies Andrew Reid. “It’s a perfect storm in market research and we’re just starting to break through it by speaking to people where they’re hanging out—on their phones, on social media. As a result, the insights we’re getting are much more raw and powerful.”
As an example of the application of this platform, Rival Technologies Canuck Sports Entertainment leveraged Chat Lab to engage with fans in real-time during hockey games. Insights, collected within minutes of deploying the surveys, helped the Canucks improve fan experience and enhance brand partnerships.
Findings from this partnership will be presented at CRC by Brad Pennefather, Vice President, Membership and Business Intelligence at Canucks Sports & Entertainment, and Julia Morton, Director of Customer Success at Rival.
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With a growing customer base that includes the National Football League and A&W Canada, Rival is helping marketers make the most of this compelling solution to the email-overload and survey-fatigue crisis threatening the future of the $76-billion market research industry.
Rival Technologies is rethinking research with voice, video and chat solutions that integrate into technologies that people actively use on a regular basis. The company’s platform, Chat Lab, makes it easy for companies to create mobile agile communities of customers, fans, and employees that can be engaged continuously for insights into their preferences, opinions, and habits. The company’s innovations rival traditional surveys and online communities by employing conversational technologies that reach a broad range of demographics through SMS, social media and messaging apps. Andrew Reid, Founder and Former President of Vision Critical, serves as the CEO of Rival Technologies. Rival is part of the Reid Campbell Group and a sister company to Reach3 Insights, a full-service consultancy that uses immersive and in-the-moment research and dynamic digital storytelling approaches to deliver experiential insights that inspire action.
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