RealSure Sell Brings Peace of Mind by Offering Sellers a Cash Offer while Their Home is Marketed by a Trusted Real Estate Agent for an Even Better Price
Realogy Holdings Corp., the largest full-service residential real estate services company in the United States, and Home Partners of America, a residential real estate investment and management company, announced the launch of RealSure, a new way for consumers to sell and buy their home. RealSure combines the expert guidance of a trusted Realogy affiliated agent from one of its well-known brands, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby’s International Realty, with the flexibility and certainty of two distinct programs: RealSure Sell and RealSure Mortgage.
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RealSure has been designed to solve the two questions consumers most often have when selling their home – what is the best price I can achieve in the market, and should I wait to look for my next home until my current residence sells? RealSure solves for the uncertainty with these two new programs:
RealSure Sell offers sellers with qualifying properties a compelling cash offer immediately upon listing. The cash offer is valid for 45 days, and during this ‘peace of mind’ period, the seller has assurance their home will sell by having a cash offer in hand while the home is marketed by a trusted real estate advisor in pursuit of an even better price, giving the seller unmatched control and flexibility.
RealSure Mortgage allows a seller, who is enrolled in RealSure Sell, to confidently make an offer on their next home before their current one is sold by leveraging their RealSure Sell cash offer. The ability to secure a mortgage on a new home eliminates the stress many Americans face when having to sell a home while simultaneously trying to buy another. A majority of consumers are selling a house while also looking to buy one at the same time, and a 2018 NAR survey reported that 39% of buyers cited the need to use proceeds from the sale of a primary residence to fund their new home purchase. More than that, according to a recent study from MarketWatch, more than 40% of home sellers were required to sell their home before closing on a new one.
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“Today is an exciting day for home sellers as Realogy and Home Partners of America launch RealSure, which offers two new programs for consumers to sell and buy their home with the guidance of one of our great affiliated real estate agents,” said Ryan Schneider, Realogy’s chief executive officer and president. “It is also an exciting day for Realogy affiliated agents and franchisees as we continue to arm them with unique programs to better serve their clients.”
“We’re delighted to partner with Realogy and their affiliated real estate agents, helping more people sell their homes with more choice and control, all while being able to close with greater confidence and less risk,” said Bill Young, chief executive officer of Home Partners of America. “Today’s residential market is being transformed by technology, so sellers and their agents need new tools in order to move forward with both certainty and flexibility.”
RealSure is now available in Dallas and Denver for home sellers who have a qualified property and work with a participating real estate agent affiliated with Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA or Sotheby’s International Realty. Over the next month, RealSure will roll out to brokerages affiliated with these brands in eight additional US markets, including Chicago; Houston and Austin, Texas; Tampa, Orlando, Sarasota and Fort Myers, Florida; and Sacramento, California, while Realogy and Home Partners of America learn from the program in these markets and quickly scale to others.
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