New XCentium Plugin Enables Personalization for Sitecore Experience Commerce, Improves E-commerce Strategy
- First to market Personalization plugin
- 54 percent of executives committed to personalization exceeds target
- Can create virtual catalogs, gives additional info on abandoned carts
XCentium, an award-winning digital consultancy, announced that they have created and launched a Personalization plugin for Sitecore Experience Commerce, enabling customers to leverage the Sitecore Personalization Rules Engine for their eCommerce strategy.
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Personalization converts to sales
With 80 percent of shoppers stating they are more likely to buy from a company that offers personalized experiences, it is no wonder that 54 percent of executives committed to personalization report that they exceeded annual revenue targets compared to only 15 percent of those not as committed to the tactic.
“This Personalization plugin enables organizations to personalize product information such as pricing, images, inventory or any custom product data by leveraging Sitecore Personalization Rules and Commerce Variations,” says Yassine Alahyane, Senior Sitecore Commerce Developer at XCentium.
“It also provides a Sitecore xConnect report to measure personalization effectiveness using metrics such as number of visits, average duration and conversion rate. These capabilities ultimately allow organizations to both better serve their customers and maximize sales potentials,” he added.
Data Helps Make Informed Adjustments
In addition to enabling personalized product offerings at scale, the plugin tracks campaign and personalization codes all the way through the basket and order entities. This provides additional insights into patterns around abandoned cart as it relates to the profile attributes previously. Harnessing this data helps clients make informed, real-time adjustments to their ecommerce strategy in order to provide superior customer experience and, ultimately, increase sales.
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Refine Product attributes to be the most targeted
The ability to create sets of products using this plugin essentially enables the marketing team to create not only virtual catalogs for each of the identified personas or profile attributes but to additionally refine product attributes to be more targeted for the intended audience. As knowledge of the customer profile grows, so do the data tags that can be passed through Sitecore rules engine to customize what and how the catalog is presented. The tests that a marketer is able to run is only limited by their imagination.
“This plugin bridges the present and the future. It connects Sitecore’s Commerce Engine to Sitecore’s powerful Personalization and Analytics capabilities in such a way that it opens up possibilities within Commerce to tap into the Artificial Intelligence (AI) technology that Sitecore is heavily developing”, shares Phil Bui, Vice President of Sitecore Commerce at XCentium.
XCentium is a full-service digital consultancy. They deliver engaging customer experiences on User Experience, Content Management, Commerce, CRM, and Cloud.
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