Companies lose valuable traffic to AI summaries; MoatBuilder.AI provides the GEO playbook and assets for becoming the answer to active buyers’ questions
MoatBuilder.AI ships the first GEO (Generative Engine Optimization) storytelling engine designed to maximize brand visibility where modern buyers now shortlist and buy: inside AI-generated answers.
Founders and lean marketing teams use MoatBuilder.AI to analyze competitive whitespace, surface trending story angles, and turn their product differentiators into authentic, machine-readable narratives. This drives visibility in the zero-click commerce layer that traditional SEO cannot reach.
The funnel has flipped. Buyers use AI to shortlist before they visit your website. If your story isn’t structured for AI discovery, you’re invisible to the highest-intent traffic in the market.”
— Karin Pespisa, Founder, MoatBuilder.AI
The Funnel has Flipped
Brand narrative that lags behind product velocity precludes products from appearing in AI answers. As zero-click shortlists and AI commerce take hold, MoatBuilder.AI converts raw product data into full-stack PR and GEO assets in formats that Large Language Models (LLMs) trust.
“The funnel has flipped. Buyers now use AI to shortlist before they visit your website, speak to a sales rep or click an ad,” said Karin Pespisa, Founder of MoatBuilder.AI. “If your story isn’t structured for AI discovery across multiple touchpoints, you’re invisible to the highest-intent traffic in the market. With MoatBuilder.AI, SMBs and startups ship authentic, GEO narrative designed to reach active buyers.”
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The GEO Playbook
Developed by a PR and AI expert, MoatBuilder.AI addresses brand invisibility by positioning every product, webinar, funding, dev day and event into formats that LLMs and reporters prioritize. This framework serves as the GEO playbook for SMBs, startups and scaleups who need to meet modern buyers where they shop. It positions their product-market fit (PMF) for maximum visibility where buyers find and select products.
“As AI reshapes how B2B buyers discover solutions, static websites are no longer enough to drive sales,” said Paul Baier, CEO, Co-founder and Principal Analyst at GAI Insights. “MoatBuilder.AI gives leadership teams a practical mechanism to insert their value proposition directly into the AI-driven research workflows of their future customers.”
PR-in-a-Box for Lean Teams
MoatBuilder.AI functions as an automated strategist, providing PR-in-a-Box up to the point of distribution. The engine analyzes a company’s differentiators against competitive whitespace opportunities to produce technically structured storytelling assets–including press releases, media alerts, pitches, blog articles and FAQs–specifically formatted for ingestion by LLMs.
This approach allows companies to own their moat by seeding AI models with the myriad narrative touchpoints needed for accurate AI citations. By cutting 99% of the time required for strategic positioning, MoatBuilder.AI prevents the common gap where product innovation outpaces market understanding.
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Scaling GEO on an SMB Budget
High-growth startups and SMBs often lack full-scale corporate communications resources but must compete in noisy markets. MoatBuilder.AI delivers 80% cost savings compared to traditional agencies’ strategic positioning, messaging and content development. It acts as a force multiplier, allowing teams to hand off narrative assets to PR professionals for relationship building, or use the included pitches to contact reporters directly.
