Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide

By STS News Desk On Aug 27, 2018

The leading CDP for marketers was also recognized for highest customer satisfaction scores in this first CDP buyer’s guide from The Relevancy Group

Lytics, the leading CDP for marketers, today announced its exceptional performance in industry research firm The Relevancy Group’s (TRG) CDP Buyer’s Guide for 2018. Lytics had the highest scores in five categories related to customer data quality and insights, and the highest overall scores in customer satisfaction. Lytics also won the most awards among the six vendors in the report, recognizing the CDP leader’s commitment to product innovation, customer education, and outstanding technical support.

TRG analysts Nicholas Einstein and David Daniels highlighted the Lytics user profile visualizations for key user data, as well the content affinity feature which illustrates the results of several natural language processing engines, enabling marketers to serve the most relevant content to each individual user in the channels they prefer. TRG also noted the Lytics campaign orchestration and its customer journey functionality as differentiators that should put Lytics at the top of an organization’s consideration list.

“In addition to Lytics’ advanced customer journey capabilities powered by machine learning, we were impressed with their commitment to customer success, as is evidenced by the praise we heard from customers,” said Einstein.

Also noted in the report was Lytics’ innovative approach to ingesting and exporting data, powered by a rich integration partner ecosystem consisting of over 100 partner technologies.

According to the report by TRG, Lytics beat out competitors in the following categories:

Integrated Customer View Quality and Uniqueness: The report highlights Lytics’ strengths in utilizing identity management methods to recognize unknown and known customers as individuals across channels as well as the ability to view individual customer profiles and their transactions, behaviors, and interests.
Data Matching, Mapping, and Hygiene Quality and Uniqueness: TRG noted their high degree of confidence in Lytics’ hygiene methods and ability to integrate and map data sources to both inbound and outbound sources, as well as its utilization of AI and machine learning, and its repeatable playbooks.
Measurement Uniqueness: Lytics received the highest score for reporting tools including custom dashboards, reporting, and business intelligence visualizations.

Lytics also won the most awards of any vendor featured in the report, including two Gold awards, one for Training & Educational Resources and one for Industry Expertise; and three Silver awards in the categories of Product Innovation, Infrastructure/Stability, and Technical Services.

“We’re gratified that in their evaluation of the leading CDPs on the market The Relevancy Group validated what we—and our customers—have long known: Lytics’ commitment to product innovation makes us a leader in this category,” said Jeff Brown, Lytics Director of Product Marketing.

The report also highlighted the company’s commitment to customer success.

“The customers we spoke with couldn’t say enough positive things about the technology and service they received from the teams at Lytics,” TRG reported. Customers also told the firm that Lytics is “a great partner” and the staff feel like a “real extension of our team.”

The Relevancy Group researched the CDP industry and developed this report over a three-month-long process that combined data from a June 2018 executive survey of over 400 executive marketers as well as demos of all of the customer data platforms named in the report.