Jabmo Unveils ROI Analysis Toolset for its Account-based Marketing Platform
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New toolset enables B2B marketers to measure the return on investment (ROI) of campaigns through test and control groups
Jabmo,
Namely, the ROI Analysis Toolset provides a comparative analysis of how effective ABM campaigns are in growing business with target accounts compared to a control group of accounts with no account-based marketing. This analysis helps marketers prove their value to stakeholders and obtain more budget to expand profitable ABM programs.
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Nick Heys, CEO of Jabmo, said, “The ROI Analysis Toolset uses a scientific method for isolating a control group of key accounts and treating them the same way you always have in terms of marketing, then comparing that to a small subset of target accounts that you’re doing ABM on. The ROI Toolset not only measures short-term
Proving Marketing Impact
Most Jabmo customers are
The company saw a 67 percent uplift in
The ROI Analysis Toolset is included in the Jabmo ABM Platform and is part of Jabmo’
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Tav Tepfer, chief customer