Engagio, the leading ABM orchestration software company, announced that it has been named a Strong Performer in The Forrester New Wave™: ABM Platforms, Q2 2018. The report cites that Engagio offers capabilities optimized for marketing and sales alignment, and also states that customers praised the breadth and depth of its analytics and assessment capabilities.
Independent research firm names Engagio a “strong performer” for Account Based Marketing (ABM) platforms. #AccountBasedMarketing
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The Forrester New Wave evaluates Account Based Marketing (ABM) emerging technology vendors against current offering, strategy and market presence, and details how each vendor fulfills the selected requirements. Engagio received differentiated ratings in six criteria, including insights, engagement orchestration, performance assessment, and product roadmap.
“We are thrilled to be recognized as a strong performer in the ABM space by Forrester, and especially honored by receiving a differentiated rating in the ‘engagement orchestration’ and ‘performance assessment’ criteria, which we believe reflects our focus on providing marketers with a complete and open ABM platform,” said Jon Miller, founder and CEO of Engagio.
Jon added, “Marketers are under a lot of pressure to drive growth and create value, and they feel broad-based demand models are falling short. We are trying to help make it easier to operationalize ABM by enabling marketers to showcase early-stage success and also helping them scale activities with their sales counterparts. Being recognized by Forrester in these areas is exciting and, in our opinion, validates our focus on empowering marketers to succeed.”
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Founded in 2015, Engagio helped to pioneer the ABM industry. The company has been a leader ever since in developing software solutions that enable the next generation of marketers to drive and measure impact at all stages of the customer journey. With Engagio marketers can:
- Map leads and other critical information to accounts
- Prioritize the right accounts to focus on
- Orchestrate multi-channel plays (marketing, sales, customer success)
- Measure the impact of initiatives at each stage of the customer journey
- Activate sales teams by providing account intelligence they can act on
“Engagio helps Affinio illustrate the impact the marketing team is making in the accounts that matter the most for the business. We can engage buyers and measure impact at scale, which previously was not easy. Additionally, we can sell more to companies that already buy from us. Marketing can show sales the most engaged accounts so they know where to spend their time,” said Dan Stratton, Director of Marketing at Affinio.
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The Forrester New Wave™ is a trusted, unbiased analyst resource for organizations looking to invest in Account-Based Marketing Platforms. In this report, you’ll learn how Forrester evaluates emerging technology vendors based on 10 criteria that cover each company’s current offering and strategy along with their market presence.
