The COVID-19 pandemic has required that corporations respond, adapt, lead, and serve others with greater urgency than any other global event since World War II. As a result, corporations are making history and learning lessons in real time that can inform a stronger corporate response to the next major global disruption. To make those lessons more readily available, History Factory is launching the COVID-19 Corporate Memory Project, a living archival resource to which business leaders can turn for a greater understanding of the corporate response to the current crisis as well as for insight and guidance for how to prepare for and respond effectively to the next crisis.
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How has your company responded to COVID-19? @HistoryFactory COVID-19 Corporate Memory Project is preserving the business response to one of the greatest challenges in modern history.
The COVID-19 Corporate Memory Project is a free and collaborative resource designed to collect, curate, and preserve the real-time history of the pandemic as it is being made by corporations who are responding to the crisis and influencing its outcome.
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At c19corporatememory.org, History Factory is combining crowdsourced content from corporate contributors with publicly available media coverage, press releases, social media posts and statements, documents, photography, video and a range of other digital materials related to the pandemic’s impact on the business world. The material is organized in four categories that reflect the realms in which corporations are responding to the pandemic, listed here with an example from each:
- The Changing Nature of Work: Ford engineers work on the new Mustang in their home garages.
- Fighting the Pandemic: New Balance pivots to produce a general-use face mask.
- Leading in a Crisis: Land O’Lakes CEO Beth Ford confident of production but warns of distribution issues.
- Service and Community: Starbucks fights hunger.
The Project’s primary focus is on collecting content from large corporations and has already curated more than 300 assets from such corporations as Airbnb, Kimberly-Clark, Marriott, Southwest Airlines, Starbucks, Uber, and The Walt Disney Company. How these enterprises respond and adapt to the global pandemic will be critical to shaping its outcome, politically, technologically, and socially. The goal is to extract learning from their experiences.
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