AppFollow, a Helsinki-based startup that helps businesses manage mobile apps and user feedback from all major app stores, has secured an investment of $1.1M The round was led by the company’s current investors Vendep Capital and RTP Global, who have previously invested in AlphaSence, Delivery Hero, Inside Secure, Leadfeeder, Xolo and Yandex.
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The deal followed last year’s round of $930k from Vendep Capital and continuous company growth in 2018 & 2019. This year, AppFollow doubled its ARR crossing €1M mark with over 1,200 paying customers.
AppFollow has been offering a full suite of services for tracking and analyzing mobile app data and customer sentiment since 2014. The founders seek to strengthen the company’s presence in the U.S. and European markets by using this investment for new product development and increasing sales and marketing activities.
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“With 4 million apps in the App Store and Google Play Store, it’s hard to keep track of critical app updates and find opportunities for growth, — describes AppFollow’s CEO Anatoly Sharifulin the problem the company solves. — With AppFollow, companies can get an overview of all what happens in app stores including changes of app rating, rankings, featuring, user reviews and compare themselves to market leaders in a single dashboard.”
“Today, the competition is won by customer-obsessed companies. We highlight problems app users have and save businesses time by allowing support teams to reply to all user reviews either in our dashboard or services like Zendesk, Helpshift or Slack,” — Anatoly highlights AppFollow’s key difference from their competition.
Being fully remote, the company has grown from 15 to 63 members of staff in 1 year. Now, employees cover 11 countries all over the world and can assist AppFollow’s clients in different time zones.
AppFollow serves both big and small companies like Babbel, HBO, Gett, Wrike, Wargaming, Upwork, JamCity, Deezer to name a few that want to bring their apps to the top of the charts. The startup generates revenue by charging customers a monthly fee based on the number of tacked apps and reviews they are looking to reply to.
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