Gartner Names Airship a Leader, Positioned Highest in Execution and Furthest in Vision in the Magic Quadrant for Mobile Marketing Platforms
This Is the Second Consecutive Year Airship Has Been Recognized as a Leader Since Gartner Began Magic Quadrant Evaluations of Its Market in 2018
Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2019 Magic Quadrant for Mobile Marketing Platforms. Among 18 vendors evaluated, Airship was positioned highest in its ability to execute and also furthest for its completeness of vision. A complimentary copy of the full report is available from Airship.
“We believe Gartner’s positioning of Airship validates our unique ability to deliver innovative, transformative digital customer experiences for the world’s leading brands”
“We believe Gartner’s positioning of Airship validates our unique ability to deliver innovative, transformative digital customer experiences for the world’s leading brands,” said Brett Caine, CEO and president, Airship. “Airship delivers rich messages with pinpoint accuracy on whatever channel is most convenient and effective for the customer. Today’s customer expects proactive information and real-time response, and Airship is the essential component that makes it all possible.”
According to Gartner, “Globally, consumers spend more of their time on smartphones than on desktops, laptops or tablets. This broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. As such, mobile marketing capabilities increasingly determine brand marketing success.”
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The report states, “Gartner’s Magic Quadrant for mobile marketing platforms views the market as a collection of transformational technologies and techniques.” According to Gartner Magic Quadrant methodology, “By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.”
Since receiving the highest product scores as Urban Airship in three of four Use Cases in Gartner’s 2018 Critical Capabilities for Mobile Marketing Platforms2, in 2019 Airship:
- Acquired its largest competitor in Europe to form the world’s largest mobile customer engagement company, with development and services expertise worldwide
- Rebranded and renamed the company (from Urban Airship) to convey its dramatic growth—spanning digital channels with messaging, analytics and predictive AI solutions
- Significantly expanded its senior leadership team with five new vice president hires
- Dramatically advanced its email and SMS capabilities with advanced personalization, as well as link shortening and tracking for SMS
- Enabled businesses to send Facebook Messenger, WhatsApp and RCS messages for the first time
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1Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Charles Golvin, July 15, 2019
2Gartner “Critical Capabilities for Mobile Marketing Platforms” by Mike McGuire, Charles S. Golvin, Bryan Yeager, October 30, 2018
3Gartner Methodology, Gartner Magic Quadrant
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