Using POI and foot traffic data, dataplor’s mobility product transforms how businesses understand consumer behavior.
dataplor, a leading provider of point-of-interest (POI) data, announced the launch of its new mobility product. Combining extensive POI location data with footfall counts, this product empowers businesses with deeper intelligence and insights into consumers’ visits to any non-residential address across the U.S., Canada and Mexico. Based on 3.9 trillion movement data points, these foot traffic insights will optimize decision-making for retailers, real estate developers, marketing agencies, urban planners, and consultants.
Static market data often fails to capture consumers’ dynamic behavior. Rather than relying on less comprehensive products, costly in-house data collection, or making decisions without accurate insights, dataplor’s mobility resources include foot traffic insights that enable businesses to ascertain a location’s market potential, real-world popularity, and activity patterns. dataplor’s location intelligence transforms information received from multiple data sources into actionable visitation information.
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The mobility product pairs General Data Protection Regulation (GDPR)-compliant, non-personally identifiable information (non-PII) mobility data with comprehensive POI data, empowering businesses to operate confidently while upholding data privacy standards. Customers can use the information to create economic and customer trends, benchmark competitors’ performance, pinpoint underserved market opportunities and develop precise data-driven forecasts.
As part of this launch, the dataplor team analyzed foot traffic data for major fast-food brands across the United States. Key findings included that Wendy’s was the most popular nationally, appearing in the “Top 5” in foot traffic nationally the most, followed by Raising Cane’s. In-N-Out Burger was most well-loved in the West based on how many times it ranked first for foot traffic, followed by Wendy’s and Chick-fil-A. The Midwest and Southeast prefer Wendy’s and In-N-Out Burger claims the West and Southwest. These findings highlight how businesses can leverage mobility data to understand consumer behavior, optimize marketing strategies, and identify growth opportunities.
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“Businesses can now unlock consumer behavior insights by pairing dataplor’s mobility product with our comprehensive POI data,” said dataplor CEO Geoff Michener. “This information gives them an expanded, dynamic viewpoint into the footprint of their locations as well as how consumers interact with them.”
The mobility product will follow dataplor’s standard Data-as-a-Service (DaaS) model, offering monthly recurring data deliveries. For interested users, dataplor provides free data samples for businesses to analyze if the product fits their requirements. As the product scales, dataplor aims to expand mobility coverage globally.
