SalesTech Star

Comcast Partners With The American Association Of People With Disabilities To Help Close The Digital Divide

At the Newseum , Comcast announced a series of initiatives designed to help address the digital divide for low-income Americans with disabilities through the Internet Essentials program, the nation’s largest and most comprehensive Internet adoption program for low-income households.

The largest of these was a grant from the Company to the American Association for People with Disabilities (AAPD). The Comcast grant will help fund the creation and delivery of digital literacy training programs specifically designed to address the needs of low-income people in the disability community. Once developed, the programs will be delivered at 10 AAPD affiliates across the country, as well as shared online for anyone to access.

Read More: FourthWall Media Introduces Reveal 5, A Full-Service TV Analytics And Optimization Platform

The grant follows last month’s announcement that, since 2011, the Internet Essentials program has connected more than eight million low-income Americans to the Internet at home, including nearly 210,000 in the greater Washington, D.C. metro area, 90 percent of whom were not connected to the Internet at home until they signed up through Internet Essentials. In addition, the company made the most significant eligibility change in the program’s history, expanding eligibility to all low-income households residing in the Comcast service area, including all low-income seniors, adults, and people with disabilities.“The Internet is an incredible resource so long as you have the skills and the tools to use it,” said David L. Cohen, Senior Executive Vice President and Chief Diversity Officer at Comcast Corporation. “By partnering with AAPD and working with the disability community, we want to address and break down the barriers to broadband adoption that are unique to this population. The first step is to address digital literacy issues and facilitate digital skills development. So, we’re going to create relevant training programs and then fund their delivery at locations across the country.”

Read More: RevTrax Releases Discount Benchmarking Research

“Having an Internet connection at home is absolutely vital for low-income people living with disabilities,” said Maria Town, President and CEO of the American Association for People with Disabilities. “I commend Comcast for extending its Internet Essentials program to people with disabilities because it will help us advance our mission to provide equal access, integration, and full inclusion for Americans with disabilities.”

 

In addition, Comcast held events across the Washington, DC area to raise awareness of the digital divide with special guests Paralympic Gold Medalist and Purple Heart Recipient Rico Roman, and Olympic Gold Medalists from the US Women’s Hockey Team Jocelyne Lamoureux-Davidson and Monique Lamoureux-Morando.

Read More: Star Power: Social Content Ratings Expands Social TV Talent Coverage

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024- SalesTechStar. All Rights Reserved. Website Design:SalesTechStar | Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.