Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences
Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm Treasure Data with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for personalizing marketing and delivering excellent customer experiences.
The configurability of Arm Treasure Data CDP allows for additional marketing functionality on top of the core customer analytics, data management, infrastructure, and support bundle. This product offering ensures comprehensive data management and reporting capabilities, flexible dashboards, profile management, and workflow automation. It then incorporates open APIs and more than 140 pre-built connectors to integrate with common business intelligence and marketing systems to collect data and activate profiles,” said Martin Hoff ter Heide, Lead Consultant, Integrated Commerce. “The additional functionalities enable marketers to segment and personalize to help improve engagement, targeting, and the efficiency of digital advertising, email marketing, and other types of campaigns.”
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Arm Treasure Data unifies disparate silos of customer data to provide marketers and teams across the enterprise full insight to their customers’ attributes and behaviors to be able to deliver the best possible customer experiences. For example, it automates streaming website data to reconcile behavior and enrich customer profiles. It also allows marketers to leverage a variety of data, such as purchase history, content consumed, support requests and loyalty program status, reconcile behavior and enrich segments automatically. Additionally, Arm Treasure Data offers advanced analytics and artificial intelligence (AI)-based capabilities to predict customer buying behavior and churn. By enabling marketers and all internal teams to manage predictive models without requiring analytics/data science expertise, it democratizes access to customer insights.
“The influx of data has the opportunity to revolutionize the way that companies engage with their customers if it can be securely unified and managed,” said Hiro Yoshikawa, vice president, and general manager, data business, Arm. “This award is a testament to how the Arm Treasure Data CDP empowers organizations with the capabilities to securely and responsibly leverage their data at scale to drive more personalized customer experiences.”
Significantly, the availability of a single view of each customer simplifies the collaboration of different customer-facing teams across marketing, product, and digital functions. Arm Treasure Data eliminates the need to rip and replace an organization’s existing infrastructure by ensuring interoperability with existing technology. Arm Treasure Data’s CDP is tightly integrated with Arm’s Pelion™ IoT platform, enhancing its retail clients’ ability to connect physical in-store data with digital customer data for unified data management.
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“The acquisition of Treasure Data by Arm put the significant financial resources of Arm and its owners, SoftBank Group and SoftBank’s Vision Fund, behind Arm Treasure Data,” noted Hoff ter Heide. “It also introduced Treasure Boxes, a CDP solutions library of prebuilt sets of code and applications and Custom Scripts that enable companies to run AI/ML-based analytics on their data. These innovations and resources have positioned the company for continued growth in the future.”
Each year, Frost & Sullivan presents a Company of the Year award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation with products and technologies, and the resulting leadership in terms of customer value and market penetration.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
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