SalesTech Star

Akeneo Named a Leader in IDC MarketScape on PIM

Efficiency, Automation, and Open-Source Development Makes Akeneo a Leader

Akeneo, a global pioneer in Product Experience Management (PXM) solutions for corporate brands and retailers, announced it was named a leader in the new IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019–2020 Vendor Assessment.

The IDC MarketScape evaluated 14 companies for the report, but only designated five as leaders. Akeneo’s designation reflects both its current capabilities and its strategic positioning in the rapidly evolving PXM space.

Read More: Tru Optik Enters Partnership With JamLoop To Enhance OTT Campaign Audience Targeting Capabilities

“Customers that we interviewed rated Akeneo above average across nearly all criteria,” Jordan Jewell, IDC’s research manager for digital commerce and enterprise applications, writes in the report. “Consider Akeneo when you are a B2C or B2B organization ranging from an SMB to large enterprise and need high-quality product information across all channels, including print.”

Akeneo recently achieved the key milestone of 60,000 live implementations and is now used by leading brands including Sephora, Fossil, Shop.com, and Petra Industries to support their omnichannel and cross-border commerce initiatives. Akeneo’s PXM solutions help companies to improve customer experience, increase sales, reduce time to market, go global, and boost team productivity.

Read More: HCL To Sponsor Stevie Award For Leadership In Transforming Consumer Engagement Models

The IDC MarketScape offers special praise for Akeneo’s open-source strategy and strong community of developers facilitating localized solutions and implementations. Companies should consider Akeneo if they seek automation and governance capabilities, as well as efficiency in catalog management, with fast time to market, the report notes.

“Most companies have to work their way up into leadership positions — but Akeneo has made strides when it comes to PXM solutions for both digital and real-world commerce,” said Fred de Gombert, CEO and co-founder of Akeneo. “Akeneo is delivering proven solutions for the complex product-information needs of modern enterprise customers, while also developing future-proof strategies to ensure we’ll be able to keep meeting our customers’ evolving needs in 2020 and beyond.”

Read More: Aragon Research Recognizes Innovation And Women In Technology Award Winners At Aragon Transform 19

 

Write in to psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024- SalesTechStar. All Rights Reserved. Website Design:SalesTechStar | Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.