Octane11 Helps B2B Marketers Return To Growth In 2021; Offers Year-End B2B Digital Marketing Audit
Caps First Year Since Launch with Release of the First Solution to Offer Complete Paid, Owned and Earned B2B Analytics in a Single Platform
Octane11 announced today the launch of a new digital marketing analytics offering to help Business-to-Business companies return to growth more confidently in 2021. Octane11 is a digital marketing analytics and collaboration platform, spun out of digital advertising leader MediaMath, that is focused exclusively on the unique needs of Business-to-Business (B2B) marketers.
Octane11’s new Year-End B2B Digital Marketing Audit provides B2B companies and their agency partners with an instant analysis of their entire digital marketing footprint across all paid, owned and earned channels, to help them plan and deliver the most effective marketing communications heading into 2021
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This offering comes at a time when the B2B buying process has become more complex than ever and has been further complicated by the global pandemic. According to McKinsey, “Only 20-30% of B2B buyers want to ever interact with reps in person even in their ideal/post-COVID-19 model.” This change in preferences comes at a time in which buyer behavior was already in flux.
Forrester recently reported that the average number of sales interactions across all channels has ballooned in recent years to 17 per purchase, with buyers preferring to remain anonymous ever longer into the sales process. These changing dynamics have put tremendous pressure on B2B marketers and agencies to quickly expand their use of digital channels and make more sense of the two-way communications they enable.
Octane11’s new Year-End B2B Digital Marketing Audit provides business-to-business companies of all sizes with a holistic view of their digital marketing footprint across all channels, including email, website, social posts, social ads, web ads, connected TV ads, chatbots, paid search, organic search, webinars, digital billboards, and more.
Octane11 connects all of these digital signals at the account and campaign level, so marketers can get simple answers to questions like: Which channels are most efficient for reaching my target accounts? Which topics are generating the most engagement with each channel and customer segment? What are the most common digital journeys for my most successful client conversions?
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