SalesIntel’s modern classification, robust 225M data point coverage, and intuitive taxonomy set a new standard for B2B technographic data.
SalesIntel announced the launch of technographic data with an innovative, intuitive taxonomy built to best service modern go-to-market practices in the B2B world. For technographic data to be most useful to revenue teams, technographic data providers must create ways for technologies to be classified and organized to reflect today’s market, as well as offer actionable insights on who purchases them, and how they are implemented. With accurate technographic segmentation sellers can better understand the need for deployment of technologies within potential buyer segments, and be more granular in targeting customer segments based on their current technology needs.
“SalesIntel’s proprietary technographic data is the culmination of 15 years of first-party B2B account data collection experience, the input of over 2,000 human research-on-demand experts supporting tens of thousands of customer surveys annually, and the guidance of patented AI technology on the foundation of our modern and intuitive taxonomy,” commented SalesIntel CEO, Manoj Ramnani.
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A new entrant into the technographics data market is welcomed by the industry. It helps fuel the innovation needed for the marketing and sales community to optimize increasingly complex modern go-to-market strategies. – GTM Partners
From that vision, SalesIntel created a hierarchy of novel categories containing technologies used across all facets of a company and those specific to key industries. Ultimately, we aligned more than 16,500 unique technology products across 22M companies into this classification. Our exclusive and proprietary sources of data, robust foundation of AI and NLP based technology, and our 2,000-person global research team helped us to release the initial 225M technographic data points with the highest accuracy available in the industry. Further, using that same global research-on-demand workforce, SalesIntel will support routine technographic data updates, including the addition of new technologies on an ongoing basis. These updates will be available to clients within days instead of the months and years typical of aging technographic data sources.
This taxonomy can be found exclusively in SalesIntel data applications and select partner integrations.
“Account B2B intelligence is vital to healthy and efficient pipeline generation,” said founder and industry analyst, Sangram Vajre of GTM Partners. “A new entrant into the technographics data market is welcomed by the industry. It helps fuel the innovation needed for the marketing and sales community to optimize increasingly complex modern go-to-market strategies.”
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