SalesIntel announced an expansion of their B2B company technographic data to include scaled API and export capabilities. After launching its B2B company technographics data in November 2022, the company has seen rapid market adoption among go-to-market teams that value a modern, intuitive taxonomy. To help these teams and new customers achieve up to 5x improvement in pipeline efficiency in 2023, SalesIntel is adding API and export capabilities that will allow go-to-market teams to enrich company data with technology install intelligence at scale easily and efficiently.

For revenue leaders looking to better understand the power of SalesIntel’s technographics data, especially when combined with Bombora’s market-leading intent data, SalesIntel CEO Manoj Ramnani will be joined by Bombora CEO Erik Matlick for a webinar entitled “5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data”.

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Upon launching in November 2022, SalesIntel customers were able to surface relevant technographic data in company and contact searches, supporting one-on-one sales conversations, as well as bulk data exports for marketing and revenue operations use cases. Today’s expansion announcement adds two additional features to help activate the data including:

  • APIs that allow customers to programmatically append technology installs to companies by domain or company name. The user can specify the technologies of interest using the SalesIntel taxonomy and discover if the company does or does not incorporate that technology into its tech stack. These APIs can be used to bring SalesIntel Technographics data to many B2B platforms.
  • Exports to 3rd Party Software that integrates SalesIntel technographics with various sales and marketing platforms to pass the technology install details to the person, team, or system that needs to activate it, delivering a more efficient go-to-market motion.

“SalesIntel’s proprietary technographic data is the culmination of 15 years of first-party B2B account data collection experience, exclusive partnerships with talent platforms, the input of over 2,000 human research-on-demand experts supporting tens of thousands of customer surveys annually, and the guidance of patented AI technology on the foundation of our modern and intuitive taxonomy,” comments SalesIntel CEO, Manoj Ramnani. “Making this rich company technology data more useful and scalable through exports and APIs is a vital next step to help increase the ROI for our customers & partners.”

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