Paradigm B2B announced the wide release of the second annual version of its research focused on B2B eCommerce solutions offered in the Midmarket buying segment. Developed by Paradigm B2B CEO and B2B eCommerce expert Andy Hoar, the Paradigm B2B Midmarket Combine is now available for free download from several of the vendors evaluated in the research.
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“In my years covering the B2B industry, VPs of eCommerce and their IT counterparts have rarely asked me to force-rank software solutions. Rather, not only did they ask me about the capabilities of the product (e.g., promotions, upgrades), but they frequently asked me how well companies have historically delivered on their promises (e.g., vision, pricing).”
Andy Hoar designed the Combine research to follow the rigorous process that pro sports leagues use to evaluate the skills of prospective draft candidates. “I’m using a similar methodology to assess the capabilities and fit of B2B eCommerce solutions across critical performance areas,” said Hoar.
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Paradigm’s Midmarket Combine is once again the only report in 2020 exclusively focused on midmarket B2B eCommerce. The Combine report is distinctive because it focuses on how specific vendor products perform within both key product categories (e.g., Promotions Management) and non-product categories (e.g., Customer Service & Support). In contrast, conventional research reports in the B2B space don’t evaluate how solutions perform from a best-of-breed versus best-of-suite perspective.
“The Combine is distinctive in that it evaluates customer service metrics and measures associated with specific B2B eCommerce solutions,” said Mike Powers, Director of eCommerce & Digital Marketing at Alaska Rubber Group. “That’s extremely important to customer-first and behavior-driven organizations like ours.”
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