Today, NetLine Corporation pushed the world of B2B demand generation into the future by introducing an open B2B lead gen marketplace — the first and only bid-based platform for acquiring B2B leads. With the open marketplace, B2B Marketers gain greater control over the ROI of their content syndication demand generation campaigns, thereby mimicking the buying behavior already trusted across programmatic, display, and search engine marketing channels.
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Already the #1 B2B Buyer Engagement Platform, NetLine’s introduction of open bidding effectively revolutionizes the first-party lead generation space while simultaneously offering comfort to Marketers looking to define the terms of their own success by optimizing their campaign ROI.
As a company, NetLine has long focused on Democratizing B2B Lead Gen for Everyone. While it has been successful in providing greater access to more businesses through content syndication, the company still observed major issues in the B2B market and decided to take its mission a step further.
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Until today, B2B Marketers were forced to launch lead gen campaigns differently from every other digital media buy. While Marketers have been purchasing CPC, CPA, and CPM campaigns through open, bid-based marketplaces for decades, no such system existed for B2B lead gen. With NetLine’s introduction of the open B2B lead gen marketplace, B2B Marketers from every industry — with budgets of all sizes — now exist on equal footing, allowing the Marketer to define their own success.
With more than 8,000 customers already using NetLine’s self-service interface to launch first-party-centric campaigns within minutes, the company expects the open B2B lead gen marketplace to attract and delight even more customers who have been frustrated by other B2B lead generation platforms.
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