The world’s leading experts in B2B Ecommerce, Andy Hoar and Brian Beck, will be addressing a critical issue in B2B Ecommerce with the latest installment of their Master B2B Un-Webinar series: Why Do B2B Companies Make the Same Three Ecommerce Mistakes?Â
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With so many B2B companies entering the digital commerce space, it is critical that Ecommerce professionals make informed decisions about the right people to hire, processes to adopt, and technologies to leverage. In the age of Amazon, there is no longer much room for error.
Among the key issues up for debate are: Do manufacturers and distributors need to fundamentally adjust their approach to hiring, decision making, and deploying systems? Are the traditional approaches to Ecommerce still effective or must B2B companies necessarily employ more unconventional systems of engagement?
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Specifically, if you’re a B2B Ecommerce professional should you:
- Build Ecommerce talent internally or go to the ranks of B2C to source people?
- Manage web development from within the Ecommerce team or the IT team?
- Physically locate the Ecommerce team at corporate HQ or in its own, separate work environment?
- Launch an Ecommerce “proof of concept” with a lighter solution or buy most of your functionality needs upfront?
- Take time with a careful platform selection process or go right for the best one or two solutions to speed time to market?
Joined by seasoned digital executives from industry leaders Stanley Black & Decker, IBT, HID Global, and deineBAUSTOFFE, each making their case for the best approach, Andy and Brian will guide a debate about how to avert the costliest pitfalls on the road to digital success.
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