KickFire, the leader in IP address intelligence and company identification technology, announces the latest release to its IP address-to-company API. The enhancement of KickFire’s API includes the addition of Trade Name and expands SIC and NAICS industry descriptions. This provides B2B marketers with the ability to leverage any company’s branded name in their campaigns, regardless of DBA or common name discrepancies, and deepen market segmentation based on industry.
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- Serve and optimize targeted B2B ads to eliminate ad waste
- Enhance conversational marketing (chat) platforms
- Dynamically personalize website content based on company, industry, revenue, geolocation, and more
- Append and enhance CRM data
- Enrich website forms
KickFire integrates with today’s leading technologies, such as Google Marketing Platform, Adobe, LiveRamp, Marketo, and many more.
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