Infogroup Launches B2B Intent Data Capability Within Its Real-Time Data Platform, Data Axle
Intent data users engage and convert prospects at much higher rates
Infogroup, a leading provider of data and real-time business intelligence solutions, announced a new capability within its real-time data delivery platform, Data Axle, that enables enterprises and small businesses to use intent data to target in-market audiences much more efficiently via real-time API feeds. Infogroup clients using Data Axle can now pinpoint prospective B2B customers’ signals of interest in a specific product or service informed by customer actions collected from multiple sources and channels.
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Marketers using intent data report great success, raising close rates by more than 79% with Infogroup clients expecting an even higher performance due to the real-time access to the data within the company’s Data Axle platform.
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Infogroup adds intent data to its Data Axle platform to achieve larger data scale and accuracy than typical intent data providers by ingesting in-market audience attributes from multiple sources and combining them with its industry-leading business data. The platform then makes intent data available through real-time API delivery to power intelligent lead generation, account-based marketing, ad targeting, and customer prioritization strategies.
“I look forward to pursuing this exciting new intent data offering,” said Len Roberto, Digital Director – Audience Development at Informa Group. “I have worked with and trusted Infogroup for 15 years, so I know firsthand that they’re synonymous with data quality and accuracy.”
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