CRM tool gives Spruce users transparent access to customer communications, helping facilitate informed decisions
ECi Software Solutions, a leader in cloud-based business management solutions, announced an integration between its Spruce® ERP software for lumber and building materials businesses and Microsoft®Dynamics® 365, a web-based customer relationship management (CRM) tool. This integration will help Spruce users manage their business relationships and make better-informed decisions, which will ultimately help drive bottom-line results.
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Prior to this integration, CRM data – such as communication history with contractors – was separate from the Spruce system’s transactional information, making it harder for dealers to access up-to-date customer profiles and requiring them to input information more than once. Now, Spruce users will have the ability to access complete customer profiles any time from one central location without having to toggle between two systems. By leveraging the key capabilities of both Spruce and Microsoft Dynamics 365, businesses will be able to eliminate redundancies and increase value by delivering more effective, personalized sales, service and customer communications.
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“Leveraging a CRM solution has become an essential component of customer retention and sales growth in the lumber and building materials industry,” said John Maiuri, President, LBM and Hardlines Group, Building & Construction Division at ECi. “The integration with Microsoft Dynamics allows Spruce users to access details of customer interactions within the Spruce system, enabling them to take actions that better serve their customers. Better service, of course, translates into greater profitability, as well as customer satisfaction and loyalty.”
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