Rapid advancements in human-in-the-loop automation technology drives accelerated data growth – providing significantly more coverage of small and medium-sized businesses
DiscoverOrg announced the relaunch of its market-leading B2B intelligence platform with a 400% increase in contact coverage and 200% increase in account coverage. DiscoverOrg now profiles over 20 million contacts and 500,000 companies across the globe – all cleansed, processed and maintained using the company’s proprietary human-in-loop automation technology.
The additional data in particular expands DiscoverOrg’s coverage of small and medium-sized businesses across all industries; today, 94% of all accounts profiled in the platform have less than 1,000 employees.
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With this launch, no other company in the industry offers the data quality and depth that smart go-to-market motions demand, AND the data quantityto reach entire addressable markets.
For a decade, DiscoverOrg has stood alone in the sales intelligence market by delivering solely research-verified data and insights on the most important decision-makers and companies with an unparalleled level of depth – including detailed organizational charts, in-depth buying scoops, real-time intent signals, and highly granular technographic profiles – while holding back millions of records pending further review and verification by its in-house research team.
Now, with advances in its proprietary technology and human-in-the-loop automation, the company is making much larger quantities of technology-generated data available across a significantly broader universe with levels of accuracy not typically seen at these volumes.
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“The dramatic growth of our database is due to rapid advancements in technology-enabled processes built on a decade of expertise with human-verified research,” says Derek Smith, DiscoverOrg Senior Vice President of Data. “This human+technology approach has allowed us to develop unique assets for cleansing, verifying, and maintaining data that gives our customers the best advantage available: deep, accurate and complete data that fuels their growth.”
“Our customers have always loved the best-in-class coverage DiscoverOrg provides on large and midmarket enterprises. This expansion enables teams that sell into smaller organizations to benefit equally from DiscoverOrg,” says Katie Bullard, DiscoverOrg President.
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